Opus Affinity's First Promo!

Caleb Hearn and Sam Herrera discussing with Etowah Meadery Owner, Blair Housley

Caleb Hearn and Sam Herrera discussing with Etowah Meadery Owner, Blair Housley

This week has been huge progress for Opus Affinity! At the start of the week, we met with Etowah Meadery and Chief Mead Maker Blair Housley at his facility in Dahlonega, Georgia, and produced a phenomenal video for the business and the future competitions we are involved in! After our past competitions, and the funding we acquired from the last win, we realized we needed both a great introduction for the next competition, and a video that captures what Opus Affinity is, and where we intend to go with craft breweries. It also showcases the team, and the direction each of us plans to take in pushing Opus Affinity forward, and how invested our first partner Etowah Meadery truly is. This would not have been possible without the tremendous work of Max Bentley from Bentley Media, L.L.C. His work was tremendous, and provided a truly professional and impressive videography for the business going forward. In one day, Max took the perfect interviews, b-roll, and material in an excellent manner, and was amazing to work with. This is only the beginning for OA, and its only uphill from here! With each step of progress, Opus inches further and further to more clients, influence, and sales! If you haven’t seen our video already, take a look below!

As well as our new videos, we also rebranded through the efforts of Nick Kastner of Forum Communications, Inc. After winning our last competition and receiving feedback on our brand, we realized we needed a logo that fit what we represent. Through Kastner’s creativity and brand knowledge, Opus now has a new brand image to push confidently alongside our further work, and has added a whole new level to the business. As seen below, there is a real difference between old and new, and we are more then happy with the result!

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With these amazing resources under our belt, our team sees a very bright future for Opus Affinity, and looks forward to even more collaboration with amazing breweries, artists, and innovators as we go forward! We are ecstatic with the level we have achieved through these partners, and is just the start of our future with each of them! Stay updated from our website and social media to see our future content, and what else we manage to create! Are you interested in what you see? Learn more below about each of the three organizations we worked with!

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Through our resources from UNG, MCCB, and UNG e-Lab, we were setup with Nicholas Kastner, the Director of Brand and Digital Strategy of Forum Communications for our new logo. After a simple phone call and some basis off of our old work, Nick was able to transform our brand into three different options in under a week, and we chose our wonderful new logo to go forward with! We highly recommend anyone looking towards a new brand, or phenomenal marketing communications to go towards Forum Communications and their excellent staff. We only see further work and future partnerships with Forum as a great compliment to our own service for our future clientele! Visit them at www.forumspeaks.com!

Nicholas Kastner, Director of Brand and Digital Strategy at Forum Communications

Nicholas Kastner, Director of Brand and Digital Strategy at Forum Communications

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After seeing Bentley Media’s work at InnovateUNG and multiple other venues, and seeing Max’s work in person, we were confident that his company was the right company for us. With Max already knowing our brand and company, going forth with him in production was a no brainer. In his work he was creative, artistic, and immensely professional. Bentley Media certainly lives up to its slogan, and films everything in an amazing manner. Opus sees a bright future with Bentley Media, and see not only our own future work but also work in conjunction between Bentley and our future clientele! To see more, visit them at www.bentleymediallc.com!

Maxwell Bentley, Founder and Executive Producer of Bentley Media

Maxwell Bentley, Founder and Executive Producer of Bentley Media

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Etowah Meadery has been a phenomenal partner for our startup, and has been just as invested in Opus going forward as we are in Etowah being our first client! From supplying product for our competitions and marketing, to being a full part of videography and providing both their facility and testimonial for our business, Etowah has been more then we ever expected a first partner to be! We are excited to go forward with them, and offer their future customers and community an oppurtunity to learn all about mead, the story, and immense flavors behind each of their amazing products. Are you interested in learning more about what mead is, and how diverse it can really be? Visit www.etowahmeadery.com to learn more!

Blair Housley, Founder, CEO, and Chief Mead Maker of Etowah Meadery

Blair Housley, Founder, CEO, and Chief Mead Maker of Etowah Meadery

Caleb Hearn